Apple Rises 24% YTD: Should You Buy, Sell or Hold the AAPL Stock?

Apple AAPL shares have appreciated 24% year to date (YTD), underperforming the broader Zacks Computer and Technology sector's return of 25.8%. However, the stock has outperformed Alphabet GOOGL, Microsoft MSFT and Amazon AMZN over the same time frame. Shares of Alphabet, Amazon and Microsoft have returned 12%, 12.7% and 9.6%, respectively, YTD. Apple Stock's YTD Price PerformanceZacks Investment Research Image Source: Zacks Investment Research Apple shares have benefited from a strengthening product cycle, growing Services revenues and optimism around the company's expanding AI capabilities.