Veytics Intelligence
2026-10-09 · CNBC

Ferrari’s chairman is bullish on AI. He’s less certain how businesses will cash in

Ferrari chairman John Elkann has shrugged off concerns about a potential artificial intelligence bubble — but he warns an AI supply and demand mismatch could pose a risk to markets. In an exclusive interview with CNBC Friday, the billionaire industrialist and Meta Platforms board member, who has invested in technology companies through his family's holding company Exor, expressed optimism for the AI buildout in the decade ahead. Elkann, who is also chairman of auto multinational Stellantis , said the energy and compute requirements for AI-enabled technologies remains high. "What is less certain is what are the revenue-generating mechanisms and business models out of that technology," he said.

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