McDonald’s $3 meal deals aren't winning over enough customers

McDonald's is serving up new meal deals, but not winning back enough customers.On Fortune Daily, Phil Wahba explains why the chain's barrage of deals and marketing has fallen short. Video Transcript 00:00 Speaker A There is definitely the challenge of enticing low-income diners for McDonald's without devaluing and cheapening their view of the product. 00:12 Speaker A With the price of gas right now and rents and also interest rates going up, consumers at the lower end of the income spectrum are feeling pinched, and so they're much more sensitive. 00:21 Speaker A At one point, they had this promotion, you could get one of the regular meals plus another item for a dollar.