Within three years, the percentage of Danish businesses reporting some use of AI rose from 15 percent in 2023 to 59 percent in 2026, with most of the increase coming from generative AI tools for writing text and code. Despite this speed, unemployment and overall employment showed no change attributable to the new technology. The picture changes when the Danish labour market is looked at month-by-month and business-by-business. Companies that started using AI in 2023 were in September 2025 about 9 percent below the employment trajectory they would have had if they had continued at their previous pace, compared to those that did not.
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