Veytics Intelligence
2026-10-12 · CNBC

A massive trade just happened in surging shares of Snap

Don't call it a comeback yet, but shares of beleaguered social media stock Snap Inc. are up almost 20% this month and options traders are betting it's about to go on a big run. Snap shares have traded under $10 since July 2025 following a near-complete collapse from over $80 at the stock's high in 2021 to a low of $3.81 in April. But now, as excitement swirls over social media giant Meta Platforms' AI agent, traders are pouring into Snap call options on Monday, propelling trading volume to more than four times the month-long average, Cboe LiveVol data show. Almost 140,000 options on Snap traded Monday, including about 64,000 call trades that were likely initiated by buyers, compared to under 7,000 puts.

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