Red Bull Racing is now using artificial intelligence to help team staff make critical race-day decisions. Across Formula 1, tech giants are expanding their partnerships with racing teams as AI finds its way into everything from race strategy to fan engagement. Google is working with McLaren to integrate its Gemini AI tools, while Mercedes-AMG Petronas has partnered with Microsoft to use AI and cloud technology for performance analysis and race strategy. Ferrari, meanwhile, is working with IBM to develop AI-powered experiences for fans. Red Bull Racing and Oracle have developed an AI-powered strategy agent to help engineers interpret Formula 1 regulations and past rulings.
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