Veytics Intelligence
2026-10-13 · Seekingalpha

Winners and losers from Piper Sandler's survey of teen spirit

[Happy friends talking outdoors] FG Trade Latin/E+ via Getty Images Piper Sandler released its semi-annual survey of teenager consumer spending and media trends. Of note, teenagers participating in the survey reporting their spending was up 6% year over year this fall, with upper-income teens up 11%. Notably, Nike (NKE [https://seekingalpha.com/symbol/NKE]) continues to bleed mindshare for all teens in the footwear category, while On Running (ONON [https://seekingalpha.com/symbol/ONON]) continues to gain, particularly among teen guys. In apparel broadly, specialty retailers American Eagle (AEO [https://seekingalpha.com/symbol/AEO]), H&M (HMNY [https://seekingalpha.com/symbol/HMNY]). PacSun, Hollister (ANF [https://seekingalpha.

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