Veytics Intelligence
2026-10-14 · Yahoo

Walmart hits the runway in new private-label fashion push

Big box retailer Walmart (WMT) is venturing into new categories as it pushes further into private-label clothing. Walmart US executive vice president and chief merchandising officer Julie Barber sits down with Brooke DiPalma to expand upon the chain's pivot into fashion. Video Transcript 00:00 Speaker A A few years ago, we made a real intentional choice to say that we wanted to move forward even more in our fashion. And what we would say is we knew that we weren't getting all of our customer's closet, and so we wanted to pull in some additional pieces in their closet. 00:15 Speaker A And when we did this, uh we started thinking about how do we make sure we have the right talent? The majority of our team sits in Bentonville.

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