Target Corporation TGT is expanding its digital capabilities through agentic commerce as AI-enabled services increasingly influence how consumers search and shop. The retailer has established partnerships with OpenAI, Google Gemini and other leading platforms to explore new ways of connecting with shoppers and capitalize on this emerging trend. These initiatives form part of Target's broader technology strategy, which emphasizes personalized shopping experiences and stronger customer engagement. Early traffic trends are encouraging. In the second quarter of fiscal 2026, Target reported that digital traffic originating from external AI platforms was growing at more than 3.5 times the industry rate compared with a year earlier.
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