McDonald's Corporation's MCD shares have declined 22.9% over the past six months, underperforming the restaurant industry, which fell 16.7%, and the S&P 500, which gained 10.8%. The sell-off reflects concerns about slowing U.S. sales momentum, inconsistent execution of value offerings, weaker-than-expected marketing results and a challenging consumer environment. McDonald's stock has faced several headwinds over the past six months. First, the U.S. business has struggled to generate stronger comparable sales growth amid a challenging consumer environment. Second, the company's value-menu strategy did not deliver the expected increase in customer traffic.
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