Do you remember the days when GoPro was synonymous with action cameras? At its peak in 2015, the US company reigned supreme with around 6.6 million units sold that year and a market share of over 70%. Today, the pioneer is fighting for survival. GoPro's biggest rivals, DJI and Insta360, entered the action camera market in 2019 and 2021, respectively. Today, they account for more than 90% of global smart handheld camera sales. Alexander Hannemann, who regularly uses action cameras to film his motorcycle rides, says he switched from GoPro to Insta360 around two years ago. "The quality is much better than a GoPro, even when I'm speeding up and going into corners at like 80 kilometers per hour," he told DW. GoPro's case is not an exception.
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