Veytics Intelligence
2026-10-15 · Yahoo

At its New York design studio, Walmart bets on affordable, trendy clothes

NEW YORK — On the fifth floor of an unassuming building in Manhattan, Walmart's New York City fashion office buzzes with activity as the low-cost retailer pushes for recognition in one of the style capitals of the world. The minimalist office, formerly occupied by menswear brand Bonobos, is where Walmart (WMT) designs apparel for its private-label brands Scoop, Free Assembly, and Scenario as part of a betto attract the deeper wallets of higher-income customers. There, roughly 160 Walmart employees across brand, design, fit, and style teams work to create $60 cashmere sweaters and other trendy items that the company hopes inspire people to ask, "That's from Walmart?!

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