Lyft targets executive travel with new luxury chauffeur brand

[Car for hire with a Lyft sticker. Lyft and Uber have replaced many Taxi cabs for transportation with a smart phone app I] jetcityimage Lyft (LYFT [https://seekingalpha.com/symbol/LYFT]) is preparing to expand its presence in executive transportation with Alcove, a luxury chauffeuring business designed for corporate clients, senior executives, and high-profile events, according to comments by Chief Executive Officer David Risher in an interview with Bloomberg. The new brand, slated to launch early next year, will bring together TBR Global Chauffeuring, a Glasgow-based provider that Lyft (LYFT [https://seekingalpha.com/symbol/LYFT]) bought last year for $110 million.