Holiday sales forecast by the NRF to rise 4.2%

[Young cheerful Asian woman shopping for accessories in boutique] Images By Tang Ming Tung The National Retail Federation issued its annual holiday forecast on Thursday. The NRF predicts retail sales in November and December will grow 4.2% over the level seen in 2025 to total spending of $1.01T. That pace is higher than last year's 3.1% holiday sales growth. "This year’s forecast reflects our confidence that consumers will prioritize the holiday season even as they remain mindful of their budgets," stated NRF CEO Matthew Shay. "Retailers are prepared to meet that demand with competitive prices, value, and choices for every budget," he added.