Southwest Airlines expands loyalty benefits, adds premium travel offerings

[Southwest Boeing 737-8 MAX airplane at Dallas Love Field Airport in the United States] Boarding1Now/iStock Editorial via Getty Images Southwest Airlines (LUV [https://seekingalpha.com/symbol/LUV]) is expanding its loyalty program with new membership tiers, international partnerships, and premium services, broadening its customer offering beyond flights as it seeks to reward engagement across the travel journey. The airline said on Thursday that its Rapid Rewards program will introduce Silver, Gold, and Platinum tiers from January 2027, replacing the existing A-List and A-List Preferred levels with Silver and Gold, respectively. The new Platinum tier will include unlimited Companion Pass trips on Southwest-operated flights, subject to availability.