Veytics Intelligence
2026-10-15 · NASDAQ

Southwest Airlines Overhauls Rapid Rewards With New Tiers, Lounges And Starlink WiFi

(RTTNews) - Southwest Airlines (LUV) announced a major overhaul of its Rapid Rewards loyalty program, introducing Silver, Gold and Platinum membership tiers beginning January 1, 2027. Existing A-List status will become Silver, while A-List Preferred will transition to Gold.

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