Starbucks Corporation's SBUX shares have gained 15% year to date ("YTD"), outperforming the restaurant industry, which has declined 12% over the same period. The stock's relative strength likely reflects improving sales momentum, progress in its Back to Starbucks turnaround strategy, recovering operating margins and an improved earnings outlook. The company's latest quarterly results showed stronger customer traffic and encouraging operating performance, prompting management to raise its fiscal 2026 earnings guidance. In the same time frame, SBUX has outperformed other industry players like McDonald's Corporation MCD, Chipotle Mexican Grill, Inc. CMG and Yum! Brands, Inc. YUM.
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