Retailers’ AI pricing push faces consumer distrust, regulatory scrutiny

[Digital Shopping Cart Icon in Futuristic Blue Light Setting] da-kuk As retailers introduce digital shelf labels and software that helps determine prices, consumers are questioning how much information businesses collect, and whether it influences what individual shoppers pay. Those concerns are bringing greater scrutiny to pricing technology already spreading across stores, restaurants and online marketplaces, the Associated Press reported. For investors, these tools offer potential gains through lower operating costs, more effective discounts and faster responses to demand. But those benefits come with risks: opaque pricing practices can damage customer loyalty, invite lawsuits and trigger restrictions on how companies use shopper data.