Uber Technologies (NYSE:UBER) is partnering with TripleLift to extend Uber Advertising audiences beyond Uber's own apps. The new offsite audience expansion product uses Uber's first party mobility and delivery data to target users across the open web. This collaboration marks Uber Advertising's first effort to monetize its data as an external media targeting layer for advertisers. Uber's offsite audience expansion launch with TripleLift only captures part of what this data shift could mean for investors. Our analysis turns up 1 warning sign for Uber Technologies as well. This push into offsite ads is one example of a wider automation and data theme that other listed companies are also tied to, highlighted in 92 robotics and automation stocks.
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