Best Buy is tapping further into a growing customer cohort: gamers. Chief Revenue Officer Patrick McGinnis told CNBC exclusively that the electronics retailer is launching a new experience Tuesday for customers featuring gaming content, new technology and special offers, among other features. The online destination is called Best Buy Gamers and is launching in a beta version. "Gamers are a customer that are really like no other in terms of their passion for not just the tech, the titles, but also how they want to work with each other as a community," McGinnis said. "So for us, being relevant for that customer wherever and whenever they want to interact with the thing that they love is really important.
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