Veytics Intelligence
2026-10-20 · CNBC

Salesforce to acquire Braze in a $5.66 billion deal

Salesforce said on Tuesday it would acquire customer engagement platform Braze for about $5.66 billion. The customer relationship management platform's shares fell 2.6% in premarket trading. Braze Class A shareholders will receive $47.50 in cash per share, under the terms of the agreement. The deal is expected to close in Salesforce's fiscal year 2028, subject to approval by Braze shareholders and regulators.

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