Benzinga and Yahoo Finance LLC may earn commission or revenue on some items through the links below. Artificial sweeteners already have a reputation problem. Now artificial intelligence is getting a similar branding critique from one of the biggest names in technology. Amazon and Blue Origin founder Jeff Bezos agrees with President Donald Trump that the word "artificial" doesn't exactly sell the technology's capabilities. Fox News host Bret Baier in October asked Bezos about Trump's preferred term, "Super Intelligence," or "SI." "I do like SI because artificial is not a very flattering thing," Bezos said. "Nobody wants an artificial sweetener or artificial flavoring. Artificial sort of means fake.
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