Salesforce announces $5.66 billion deal for Braze, sending BRZE stock soaring 50%

Shares of Salesforce slipped roughly 1% on Tuesday morning, after the company announced an agreement to buy customer engagement platform Braze for about $5.66 billion. Under the deal, holders of Braze Class A common stock will get $47.50 in cash per share, with the transaction expected to close in fiscal 2028, according to a Salesforce blog . Braze shares closed at $30.04 on Monday. The stock skyrocketed more than 50% on Tuesday after a brief halt premarket following the news. The company makes artificial intelligence marketing tools to manage customer data and messaging.