Veytics Intelligence
2026-10-21 · Aljazeera

Who owns India’s textile traditions in age of AI-enabled mass production?

Bitupan Deka was out shopping for a “gamusa” (traditional scarf) with his mother in India’s northeastern state of Meghalaya when he noticed something unusual. “Every shop selling the scarf had the same handful of patterns repeated over and over,” he told Al Jazeera over the telephone from Shillong, the capital of Meghalaya. “When I asked around, I found that weavers in Sualkuchi [district in neighbouring Assam state] are paid a one-time fee of roughly 2,000 rupees [$21] for each design they develop, instead of royalties. Cutting down the number of designs they produce was a cost-saving practice followed by the manufacturers.

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