McDonald's Corporation MCD faces pressure to improve U.S. sales growth as customer traffic remains weak. Menu innovation offers a potential way to attract customers, expand product categories and generate incremental demand. However, success in international markets does not guarantee similar results in the United States. In the second quarter of 2026, U.S. comparable sales increased 0.8% compared with 2.5% in the year-ago quarter. Negative comparable guest counts partly offset positive check growth. Meanwhile, International Operated Markets delivered 1.5% comparable-sales growth, with chicken innovation supporting market-share gains in Australia and Germany.
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