Veytics Intelligence
2026-10-21 · Aljazeera

Why social media has become an election issue in Brazil’s presidential race

In the race to be Brazil’s next president, the final two candidates are appealing to voters not only at rallies but online as well. On Sunday, incumbent President Luiz Inacio Lula da Silva will face right-wing Senator Flavio Bolsonaro in the final round of the election. The race is expected to be tight. But in its final days, questions have festered over whether the digital arena has been a level playing field for the two candidates. The social media giant Meta, which owns Facebook, WhatsApp and Instagram, has faced accusations before Brazil’s top election authority, the Superior Electoral Court (TSE), that it suppressed Lula’s content and favoured material promoting Bolsonaro.

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