Veytics Intelligence
2026-10-21 · CNBC

Netflix has dipped its toe into theatrical. Is it ready to jump in?

Netflix is making itself clear: It's a streaming-first business. During the company's third-quarter earnings call on Tuesday, co-CEO Ted Sarandos reiterated the streaming giant's long-held stance that its content, which it spent $20 billion on last year, is meant for its subscribers and, therefore, should be delivered to customers on its streaming platform as quickly as possible. Yet, the company is set to have 30 theatrical releases in 2027, on par with what it brought to cinemas in 2026.

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