What happened? Shares of streaming video giant Netflix (NASDAQ: NFLX) fell 6.4% in the pre-market session after the company lowered its 2026 advertising revenue forecast and projected decelerating fourth-quarter growth. The streaming service reported third-quarter revenue of $12.87 billion (inline with expectations) and diluted earnings per share of $0.87 vs analyst estimates of $0.82 (5.8% beat). It guided fourth-quarter revenue to $13.44 billion (below analyst estimates of $13.51 billion) and diluted earnings per share to $0.67, missing analyst estimates by 7.9%. In addition, management cut its 2026 advertising revenue outlook from around $3 billion to $2.7 billion due to slower rollouts of advertising capabilities.
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