PORTLAND, Ore., October 21, 2026--(BUSINESS WIRE)--Logical Position announced today that it is officially shortening its name to LP with a new identity that better represents the agency. What began in Beaverton, Oregon with three people and 900 square feet has grown into a nationwide digital marketing agency with hundreds of employees and services extending well beyond its paid search roots. "When we started, Logical Position described exactly what we did — helping businesses find the most logical place for their ads on Google," said Eric Scriven, CEO of LP. "But we're doing so much more with our clients today, and hearing how their relationship with us has evolved reinforced that we had outgrown the name.
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