Paine Schwartz Partners Makes Strategic Investment in First Day, a High-Growth, Family-Focused Wellness Brand

NEW YORK, Oct. 22, 2026 /PRNewswire/ -- Paine Schwartz Partners ("Paine Schwartz"), the largest private equity firm dedicated to sustainable food chain investing, today announced that Paine Schwartz Food Chain Fund VI has successfully completed a strategic investment in First Day Life, Inc. ("First Day" or the "Company"), a family-focused wellness brand, in partnership with founder Alice Li. This investment aligns with Paine Schwartz's health and wellness core investment theme and builds on the firm's track record in the consumer and better-for-you space, including its current investments in Promix, Suja Life, and BetterCo Holdings. Financial terms of the transaction were not disclosed.