Shopify Migration and Replatforming: Google Search Can Take One to Three Months to Settle

Optimum7 Google's Gary Illyes put a typical site move at one to three months to settle, in timing data he presented Oct. 2, 2026, according to recaps of the session. Shopify keeps product pages under /products/ and categories under /collections/. Product and category URLs change when a store migrates to Shopify unless the old store used the same paths. Optimum7, a Shopify Plus Partner with more than 1,000 ecommerce migrations since 2007, checks indexation, redirects, rankings and crawl errors at 7, 30 and 90 days after a Shopify launch. Miami, FL, Oct. 22, 2026 (GLOBE NEWSWIRE) -- A typical site move takes one to three months to settle in Google Search, according to timing figures presented by Google's Gary Illyes on Oct.