Pepsi renews contract with Taco Bell days after KFC switches to Coke in the U.S.

PepsiCo and Taco Bell renewed their long-running partnership through 2036, the food and beverage company said on Thursday. The announcement comes one week after Taco Bell's sister chain KFC said that it will switch to Coca-Cola as its U.S. beverage supplier. While it is unusual for large restaurant chains to switch drink providers, the move is not unprecedented, as Coke and Pepsi try to win contracts through perks and other inducements. Coke's win over Pepsi was more symbolic, representing another example of how the Atlanta-based company has been beating its rival in the soda category.