Etsy said Thursday it will no longer allow merchants to sell AI-generated recipes and patterns on its online marketplace, as part of a wider push to set firmer rules around the use of artificial intelligence on its platform. In a blog post , Etsy said it's banning the sale of "functional guides" that are created using AI, including patterns, cooking recipes and instructions. The products are usually marketed as digital downloads, such as crochet or sewing patterns. Users then "put in effort to achieve a finished product," the company said. Sellers will also be required to show an actual item made using the instructions, not an AI-generated or simulated result, "so buyers know what to expect," Etsy said.
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