Martin Sorrell, Executive Chairman of S4Capital, says AI is dramatically reducing the time and cost of creating advertising content, forcing agencies to rethink traditional pricing models. He also highlights AI-powered personalization at scale, as brands use data to deliver highly targeted content. Sorrell spoke with Paul Allen on Insight with Haslinda Amin. (Source: Bloomberg)
Mostramos publicamente o ponto principal. Crie uma conta gratuita para continuar lendo o artigo completo, salva-lo, comenta-lo e conecta-lo ao contexto de mercado e OSINT.