Ahead of Tuesday's elections , party advertisements greet people arriving by train to the outskirts of the western Israeli city of Sderot. Campaign posters with various slogans promote the right-wing Likud and the far-right Otzma Yehudit parties. However, one poster is seen more than any others: that of's liberal Yashar party. Its slogan, "Rosh Memshala Dialna," combines the terms "prime minister" in Hebrew and the words "of our own" in Moroccan Arabic. And there is a good reason why Eisenkot's campaign in Sderot and other cities on Israel's sociopolitical periphery focuses on his Moroccan roots.
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