In late August, United States President Donald Trump announced a 90-day pause on certain beef tariffs, making beef cheaper to import, particularly from Brazil. That decision was framed as a way to bring down prices for consumers, but it landed as a betrayal for many US ranchers, who were getting ready to take their cattle to market. It is too soon to tell how the decision will ultimately affect grocery prices, but the impact on ranchers was immediate: prices at cattle auctions plummeted, temporarily lowering ranchers’ profits. The United States Cattlemen’s Association, the National Cattlemen’s Beef Association and the Farm Bureau, all member organisations that represent ranchers, opposed the decision.
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