Costco Wholesale Corporation COST is witnessing a notable shift in online shopping behavior as artificial intelligence increasingly shapes how consumers discover products. Although AI-driven search remains a relatively small channel compared with traditional sources of website traffic, its growing adoption is opening new opportunities for the warehouse retailer to connect with shoppers and drive online purchases. On its fourth-quarter fiscal 2026 earnings call, Costco reported that traffic reaching its website through AI searches grew at a triple-digit rate for the second consecutive quarter. More importantly, this traffic continued to deliver the highest conversion rate among all sources visiting its site.
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