Veytics Intelligence
2026-10-26 · CO

How 'Lula's Army' WhatsApp chat helped turn Brazil election around

A WhatsApp channel created to support Luiz Inácio Lula da Silva's re-election campaign is being credited by allies with helping deliver one of the most unlikely comebacks in recent Brazilian politics. Brazil's left-wing president had been trailing right-wing challenger Flávio Bolsonaro, but managed to turn the race around in just three weeks. At a moment when many doubted Lula could reverse the result, a WhatsApp channel called Lula's Army emerged, and rapidly grew to 10.8 million followers. Led by Congressman André Janones, the operation encouraged supporters to share videos, promote hashtags and recruit new voters.

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