The NBA is embracing prediction markets for the first time by naming leading platforms Kalshi and Polymarket as its preferred exchanges. Through the agreements, the league said there will be "significant integrity" protections for NBA markets, including limitations on which types of event contracts can be featured and information-sharing requirements regarding suspicious trades. "Protecting the integrity of the game is our top priority," said Scott Kaufman-Ross, NBA head of media distribution and partnerships in a press release. "These partnerships represent an important step in establishing a framework that creates new opportunities to engage our fans.
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