Veytics Intelligence
2026-10-27 · Aljazeera

The WhatsApp ‘general’ behind Lula’s election comeback in Brazil

As Luiz Inacio Lula da Silva celebrated his election victory on Sunday in Sao Paulo, he placed his hand on the head of a man standing beside him and beaming in a green and yellow Brazilian football jersey. Lula thanked him for his role in the campaign, calling him “our general”. Andre Janones, a 42-year-old Brazilian congressman who had spent the final weeks of the presidential run-off building a mass online movement to get Lula re-elected, then embraced the president. “He played an exponential role in this campaign in lifting the morale of our troops every day, morning, noon and night,” Lula told thousands of supporters who packed Paulista Avenue, the city’s main artery. Just three weeks earlier, the president seemed to be in trouble.

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