YouTube Is Beating Netflix in the Living Room, but Crypto Bettors Doubt a $12 Billion Ad Quarter for the Alphabet Platform

YouTube has stepped up its push for living-room viewers with exclusive creator shows and a growing subscription business, intensifying competition with Netflix Inc.(NASDAQ:NFLX). Ahead of Alphabet Inc.'s(NASDAQ:GOOG) (NASDAQ:GOOGL) third-quarter earnings report, crypto punters are also wagering on whether YouTube's advertising revenue will top $12 billion. YouTube's Netflix Challenge Is Playing Out In the Living Room During Alphabet's second-quarter earnings call, Chief Business Officer Philipp Schindler said YouTube was investing in exclusive programming and expanding its appeal to advertisers targeting television audiences. "We have a slate of new and returning creator shows that are coming exclusively to YouTube," Schindler said.