Trademark Global Connects Customer Journeys Across Brands and Retailers with Genesys Cloud Agentic Virtual Agent

Agentic AI helps resolve customer needs while contributing to a 111% increase in referral code usage and creating new opportunities to grow the business SAN FRANCISCO, October 29, 2026--(BUSINESS WIRE)--Genesys®, a global leader in agentic orchestration for customer experience (CX), today announced that Trademark Global, an eCommerce company offering products across multiple categories, is using Genesys Cloud™ Agentic Virtual Agent (AVA) to deliver more connected experiences across its brands, retailers and channels. AVA can handle needs from start to finish and take action on a shopper's behalf, simplifying service from product discovery and purchase through post-sale support.