Veytics Intelligence
2026-10-29 · NASDAQ

Q&A: Scaling Investment Products in a Crowded Market: Lessons from Future Proof Festival

More than 5,000 people from across wealth and asset management gathered in Huntington Beach, California, this September for Future Proof Festiva l. Attendees came from firms representing a combined $22 trillion in assets, and more than 300 sponsors took part. A Nasdaq group was on site spanning Index, Dorsey Wright, ETF Listings and ETF Solutions. The festival opened several days after Nasdaq released its 2026 Global Voice of the Issuer Study , which reflects the opinions of 406 senior investment product professionals at asset managers and insurers across seven countries. 71% said it is increasingly difficult to break through in a crowded market, and 66% said many new products struggle to accumulate meaningful assets.

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