Front Row Expands to Seoul, Giving Korean Brands a Direct Path to U.S. Growth

New Seoul office will serve Korea's fast-growing Beauty, Health and Wellness and Pharmacy brands NEW YORK, Oct. 29, 2026 /PRNewswire/ -- Front Row, the global growth partner that helps brands lead on Amazon, TikTok Shop and Shopify, today announced its expansion into Korea, giving Korean Beauty, Health and Wellness and Pharmacy brands direct, local support to launch and scale in the United States.Jinny Kim, SVP Korea Seoul becomes Front Row's sixth global office, joining New York City, San Diego, Hamburg, Bratislava and Amsterdam. The expansion comes as Korean brands are growing quickly in the U.S., with Amazon now one of the most important channels for reaching U.S. consumers.