Uber Technologies (NYSE:UBER) faces a new UK VAT rule from 2028 requiring private-hire operators to charge VAT on the full fare. The company has warned UK officials that collecting VAT on the total trip price could lift rider fares and affect competitiveness against rivals. In the US, the FTC is directing Uber to reveal how riders' and drivers' personal data influences trip pricing and driver pay formulas. The UK VAT overhaul and the FTC push on data use both tie into broader structural pressures on Uber's regulatory model. Our analysis turns up 3 other big wins for Uber Technologies as well.
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