Reddit plans to require all users to create official accounts to access the social media platform, marking a major departure for the site known as "the front page of the internet." The company revealed the change Thursday as part of its third-quarter earnings, in which it beat on the top and bottom lines, but provided weak fourth-quarter sales guidance. The company's shares dropped over 11% after its numbers were released. Reddit CEO Steve Huffman told CNBC in an interview that the company's shrinking search-referral traffic from Google played a major role in its planned efforts to require people to become "logged-in" users.
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