Musk and Zuckerberg echo Trump's push to rebrand AI as 'super intelligence' on earnings calls. Others did not

A month after President Donald Trump ordered that the term "super intelligence" replace artificial intelligence within executive branch departments and agencies, his leading tech allies — Elon Musk and Mark Zuckerberg — followed suit on earnings calls. Their fellow tech CEOs were less eager to do the same. Trump's declaration took place on Sept. 29, while he was hosting an AI luncheon at the White House for industry leaders. At the time, he was working to ensure the growth of AI in the U.S. with limited regulations. The president this week announced on Truth Social that he's banning the use of AI or artificial intelligence in "all relevant documents" and "everything else.