Veytics Intelligence
2026-10-30 · CNBC

Gen Z is ditching bars for run clubs — and finding more than friends along the way

QUEENS, NEW YORK — Diplo , the globally famous disc jockey, has become accustomed to performing in front of audiences wearing glitzy outfits and clutching alcoholic beverages in the dark. Some of his recent shows have looked very different. Swap the cocktails for electrolytes, the swanky clothes for athleisure and the nightclubs for sunny public parks. The Grammy Award-winner's team hosts five-kilometer races across the globe branded as "Diplo's Run Club." After runners cross the finish line, they enter a post-race festival that includes cold plunges, peptide product samples and a Diplo-led dance party.

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