Brieane Olson, CEO of PacSun, says that the retailer’s core customer is 16 to 24, while it is also tracking differences between Gen Z and Gen Alpha. Drawing on a PacSun Youth Report conducted with GlobalData and surveying 6,000 young people, Olson said mental health ranks as their top priority. She cited PACSUN’s ongoing partnership with Selena Gomez and the Rare Impact Foundation as an example of collaborations intended to have lasting value for young customers. She speaks with Romaine Bostick
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