Reddit (and everyone else) faces a bleak internet without Google traffic

Google zero, eventually, comes for us all. That's the belief, and fear, that meaningful traffic from Google trends toward zero because of changes to its search engine practices and, more recently, its shift toward AI — answering people's search questions not with links to places like websites, but with AI summaries and chatbot dialogue. Reddit's (RDDT) latest earnings report was a reckoning of Google's AI-led changes. And it underscored how Silicon Valley's full embrace of AI may come at the cost of huge swaths of the web — and the companies that rely on Google traffic to operate. "People still want Reddit.